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A runner-up finish at the 2006 Class 4A state volleyball tournament gave Sundevils’ fans a first taste of playing in a championship game itself.
When it happens again, look for hordes of Espanola fans to be there – wherever in the state it might take place.
And now, a word from our Sponsor…
“Ole!” greets drive-through customers from the speaker box.
If that’s the case, it can only be one business: Taco Box.
From frijole burritos to Spanish fries to pig-in-a-panchos, and quite nearly everything in-between, the restaurant has been serving up its eclectic menu for 40 years.
According to owner Tom Martin, the number one seller is the simple-and-tasty frijole burrito while tacos, chalupas and cheese sticks follow closely in popularity.
A popular side item are Spanish fries, a Taco Box-invented title for another potato-based munchie (any guesses?). Martin says his restaurant has only occasionally ventured into making regular french fries and the attempts have ultimately always been futile with the Taco Box customer base.
“I always joke that I don’t make french fries so I can help keep McDonald’s in business,” Martin says.
Other items also remain popular to an extent even though not officially on the menu board anymore – a testament to the loyalty of the typical Taco Box consumer.
The Mexi-Burger was on the menu back in the early 1980s and still gets ordered today. By those in the know, at any rate.
“There’s probably at least a dozen different items over the years like that,” Martin says. “We took it off, just because of space, but we still make ‘em. We probably sell as many as we did when they were on the menu.”
Martin lists breakfast tacos, frijole tacos, guacamole tacos as other such “underground” items. And that’s not to mention the vast array of drink combinations, utilizing the different soft drinks and flavorings, that have actually never been listed on the big board at Taco Box.
Martin, raised in Cleveland and a graduate from Cornell University in New York, ventured west after college and tried his hand with the Taco Box brand. He took over Taco Box on June 1, 1970.
Remembering his first foray into Mexican food, Martin has an oft-repeated story with some variation or another.
“I never had a taco until I was 21. I remember having a mild green chile taco and I thought I was going to die,” Martin recalls.
After having a tastebud-adjustment and following countless tacos served to his customers at Taco Box, it’s safe to say one thing about the guy who originally thought he’d be in the Land of Enchantment for “a couple of years.”
Well Tom, you’re a New Mexican now.
